Wordpress site advanced SEO

Most webmasters, whose blogs are based on Wordpress, use just several widely known tips on Wordpress optimization. Usually these are search engines friendly urls, optimized titles, descriptions, and maybe something else. But still there are many more ways to improve the optimization of your blog and thus to increase it`s rankings significantly. Below I`m going to describe Wordpress SEO advanced tips.

Let`s start of removing all the duplicate content from you blog. But what duplicate content am I talking about since you are the “white” webmaster, write all your articles by yourself and all of them are unique. The matter is Wordpress itself “creates” duplicate content. Just check it and you`ll find that one single post actually has 5 different urls: the original one, date based, category based, tag based and author based. Thus search engines find about 5 different pages of your website with the same content.

To remove the duplicate content you should disallow the indexing of all pages with the same post except the original page. The best way of manipulating the indexing is using robots.txt directives. You can use the next robots.txt file for your Wordpress website:

User-agent: *
Disallow: /cgi-bin
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-content/plugins
Disallow: /wp-content/cache
Disallow: /wp-content/themes
Disallow: /categories
Disallow: /archives
Disallow: /tags
Disallow: /author
Disallow: /trackback
Disallow: /feed
Disallow: /comments
Disallow: */trackback
Disallow: */feed
Disallow: */comments

And if you are still worrying about spidering of your website, install wp-pagenavi plugin and SE spiders will feel much more comfortable on your website. Also make the unnecessary links nofollow to save the spider`s time and send it to the content you really need to be indexed. I guess the first unnecessary links to be nofollowed are registration and login links

Now when you killed the duplicate content and facilitated the spiders traveling through your website let`s try one more usefull tip. Start using pages instead of posts for publishing your content. In this case you`ll be able to get the stable keywords density (because page content couldn`t be commented) and you`ll be able to create the several-levels informational structure using subpages (it`s impossible using posts).

One more important thing is about inbound linking (IL). Actually there are many IL schemes but the most simple one is the related posts plugin usage. It will automatically create the block of links to the topically related resources of your website.

Considering all of these tips you`ll be able to get really high rankings for you blog. But never forget that the most important thing about blogging is providing your readers really interesting content, because just in this case you`ll be able to get the permanent visitors and successfully linkbait.

This entry was posted on Saturday, January 30th, 2010 at 7:46 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.