If you are reading this post you probably know why the old domains are so valuable. If you don`t, let me tell you. The main reasons of buying old domains are the existing PageRank, domain age, backlinks and of course the traffic. If you are engaged in internet marketing I guess you understand all these factors` benefits.
Thus there are several important factors we must take notice buying the old domain: name, age, links, page rank and traffic.
Domain name
Firstly you should know that the domain name matching your main targeted keyword is a very significant factor for good ranking. Also domain name has a great value for branding.
Domain age
You must consider that Google makes it difficult for new websites to have good ranking (they are getting into the sandbox). On the contrary, the old domains have more Google trust and may achieve good rankings for competitive keywords in short time (even without any SEO).
Page Rank
If you are going to sell reviews or links on your website, the most important factor for you is the Page Rank (PR). The higher is PR – the more expensive reviews and links you can sell. But be careful, because some vendors sell domains with the fake (false) pr. Technically the fake pr is implemented by redirecting the domain to another domain with high pr. There are several methods to check the domain for fake pr:
- If the website with high pr has just a few links (or doesn`t have them at all) that means the pr is probably fake.
- If the domain when loading into your web browser redirects you to another domain – it may have fake pr.
- If you type in google search box the url of the website and it brings you different domain in SERP – the domain definitely has fake pr.
Links
If the domain has a lot of weighty links, it will be more trusted and better ranked with Google for keywords you are targeting.
Traffic
You can buy the domain already having traffic and I guess you understand all the benefits of this factor))).
Thus we went accross the main factors you must pay attention at buying the old domain and it is left just one question to cover – the domain price. In many cases the old domains are not very cheap. The price depends on all of the abovementioned factors. But sometimes you can find people who just don`t need their domains and don`t even know how much does they cost. In such way you can buy high pr old domains just for several dollars. So let me wish you success in looking for cheap old high pr domains!
Tags: fast seo, old domains
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