If you still don`t use ebook marketing for promoting your products online, you should immediately add it to your marketing strategy. Many people search internet for information about products they are going to buy. And electronic books are the best (and most trusted) sources of information for most people. So if your potential customers need books, why don`t you write these books by your own?
When you first heard about ebook marketing you probably thought that ebooks are created just to sell them. Actually selling ebooks is also very effective and profitable kind of business. But you can benefit much more if you will not sell your ebooks, but offer them for free. Just imagine the next situation. You created the product in the highly competitive niche. You competitors` products are also pretty good and the customers just don`t care whose products to buy. But then you create several ebooks which contain a lot of helpful information about your product and thus are very useful for your customers. In this way you are able to get the significant advantage over your competitors and possibility to become the market niche leader.
Two main questions of ebook marketing are: how to create ebook and how to get traffic to it. The first question is fully described on many websites and in a great number of tutorials. You just have to understand what kind of ebook do you want to create – html or pdf ebook, and then just find the most simple tutorial in Google. Answer to the question about getting traffic to ebooks will show you the real advantages of ebook marketing.
When you just start to promote your product though internet it is very difficult to find traffic, especially if your niche is overfilled with analogues. But when you create your ebook you can get a lot of traffic for it just submitting it to the free ebook directories. Looking for them you should just take in account their Alexa Rank and the less it is the more auditory your ebook will get in that directory. Below you can find several popular ebook directories rated by Alexa Rank.
http://www.free-ebooks.net/ (Alexa: 13430)
http://www.freebookspot.in/ (Alexa: 23234)
http://www.ufindbook.com/ (Alexa: 193005)
http://www.ebook2u.com/ (Alexa: 278016)
http://www.bizzydays.com/ (Alexa: 284876)
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